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Growth hacker / Lead Generator

Sep 27, 2022

Growth hacker — Lot’s of freedom — Growing firm — International clients — Great work-life balance

Job Description

If you’re passionate about marketing and helping small high tech firms grow, come and join our growing company.

We are BonCode, a team of software quality experts serving corporate and government sector clients from The Netherlands, Europe, the U.S. and worldwide.

We have two services: one-off projects and continuous monitoring (license model). We are growing fast.

To keep up the current growth speed we are looking for an experienced growth hacker that will own our digital strategy with creating leads as the main purpose.

Our customers are mainly corporates. Many have a global presence.

We have an informal yet professional working culture dedicated to customer success. Our core DNA is always to provide objective, independent, fact-based insights to our customers.

Your Profile

You probably just finished your education or have a few years experience. In either case: you enjoy helping to create valuable exposure in a tech audience. You are not a follower, but generate ideas and make them work.

Your New Job

In the role of growth hacker you divide your time between various tasks:

  • You will own all our (paid) lead generation channels; we primarily use LinkedIn campaign manager but are open for alternatives.
  • You own our organic lead generation channel, the website.
  • You define the strategy and manage our marketing automation systems and tools.
  • You drive and stimulate the creation of content to inform our customers and prospects. 

You will play a key role in our growth: it is your key responsibility to generate (and educate) potential leads through our key channels. That means you’ll have a direct impact on our sales funnel and thus company growth.

You will work closely with Harm Garvelink. Our CCO and co-owner of the company.

Main responsibilities

  • Ownership of our lead generation channels, from our LinkedIn campaign manager to our website. You own the plan and execute on it.
  • Propose initiatives for continuously improving our lead generation process
  • With your analytical mind you interpret data and statistics from our digital channels. Based on that, you will adjust what is necessary to improve running campaigns (LinkedIn campaign manager, SEA), findability (SEO) and User Experience.
  • You’ll work closely with our consultants to define and create (or have create) new content.
  • Running and managing digital campaigns across all our channels (paid & organic)
  • Improving the conversion rates, whether it’s through optimizing the content, messaging, design or the channel. 

Making analyses and visuals to show our campaigns’ performance, and make pragmatic adjustments based on your analysed results.

Required Skills and Experience

We think our Growth hacker should have the following characteristics, but feel free to disagree:

  • BSc/BA or MSc/MA degree. 
  • A commercial mindset
  • Up to two years of relevant work experience in a comparable lead-generating environment
  • Demonstrable willingness to learn and go the extra mile 
  • Strong communicator and active listener
  • Strong interest in a marketing role at a high-growth tech scale-up
  • Strong analytical skills
  • Proactive and hands-on attitude, eager to learn
  • Demonstrable affinity with marketing and technology 
  • Fluency in Dutch and English (other languages are a plus)


Of course it is helpful if you understand, have an interest in or even appreciate our services . Or more importantly: what value we bring to customers .

clients hire us. You know modern software development strategies, frameworks, and general trends in the IT industry. Knowledge and experience with low code (e.g., OutSystems) is an advantage. Knowledge of software metrics is an advantage. Terms such as ISO 25010, ISO 5055, function point analysis, and backfiring should be familiar to you.


All BonCode team members work from home offices, our stylish office at Alexanderstraat in The Hague or our Tech Office in Apeldoorn. Our offices are inspiring and enjoyable environments easily accessible by public transport, bicycle, and car.

What we offer

Above all, we offer an opportunity to encounter many different customers and software systems.

We offer a competitive salary—according to candidates’ skills and experience, five weeks annual holiday plus public holidays. Key employees and early hires can join our Employee Participation Plan.


For a more detailed job description or to discuss this opportunity, please contact: